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Top Ten Tips To Sell Your Art!!!!!!!
1. Find out what is needed and wanted. Like, if you find out that people want pretty pictures of houses with snow on the
roof and you DON'T DO THAT, then I am not saying compromise yourself by doing that, but a fatal mistake many artists
make is not to consider in any way what their potential clients need and want. Like, it can be a tiny consideration, like
the client wants it framed in black or the clients in a certain area only buy certain size works, whatever, survey the
people who are your potential clients and find out what is needed and wanted.
2. Present your work as if it has value. More than any other object Art is all about percieved value. A drawing by
Picasso is worth $50,000 and a drawing by Mr. Pisacco is worth a cup of tea in the diner if he gets lucky. So spend a
lot of time considering how you present your work, really make it look like it's worth a lot. It doesn't have to cost a lot to
do this, mainly care and attention to detail.
3. Keep a very detailed log of anyone who has bought from you before, keep this seperate from anyone who has been
interested in buying a work before, keep that seperate from anyone who has viewed your work before. Communicate to
the lists differently - give very special care and personal attention of the first, have some personal aspects to your
communication with the second, be more 'mass mail' to the third.
4. OUTFLOW. Outflow is things going out from you. Like handing out leaflets is outflow, sending out promo, making
phone calls, whatever. There is a law in life that is OUTFLOW = INFLOW. Just keep outflowing, it may seem you are
not having an effect, then the effect comes 6 weeks later, you might hand out a thousand leaflets in one place and
someone walks in from another place, keep it up, it works.
5. Devote some time to promoting yourself. One of the most successful artists I show in my gallery spends minimum
20% of his time promoting himself. Not because he enjoys it, but it keeps him alive. Sure, he has galleries to show his
work and promote him, but he has to manage them. Basically it is not enough just to make the best work in the world,
you also have to get that work to the world.
6. Start off with prices low and build up. Some people take the compilments to their head and think they should get high
prices straight out of college. This can be a fatal mistake. People are wary of buying art, it can be a financial risk. Most
people buy art because they love it, but are wary of being burned. Your buying clients are your best form of advertising.
If someone has paid bucks for your art and they love it when they have friends round for dinner the first thing they are
going to show them is your art, they will be proud of it, they will 'sell it' to their friends, who, trusting their buddy and
seeing the work has value as it has been bought by their friend, are likely to want one themselves. So get your art out
there. Sell it for whatever you will be satisfied with, make sure you survive, but at the start, until you are selling regularly
and well, sell as low as you can possibly afford, that way you build up a clientel. The goal should be to have a waiting
list who battle over the works (hence driving the prices up)
7. Be ethical. You are a powerful being, more powerful than you imagine. One of the reasons you do not use all your
power is that you are basically good and when a person sees themself doing something with their power they wish they
didn't do, they cut back their power, to protect other things around them. So stay ethical, because then you allow
yourself to be powerful (which includes selling lots of art). Also, if you find that you just are not selling, perhaps your
work is better than a friend who just can't keep hold of his work and it just doesn't add up... Well check your ethics. Is
there someone you ripped off? Did you sell a big work and should have paid your bills but you spend the money on
loose women and liquor (lol)? If so you need to sort these things out somehow. Maybe you don't have the money to pay
the bill now (you spent all that and can't remember half of what you spent it on!) - well, just get in communication with
the person you owe and sort some arrangement out, confront it, pay them a little towards it, whatever - keep yourself
ethical and sort out any unethical stuff from your past. This is vital to success.
8. Remember what you did that was successful and do that; remember what you did that wasn't successful and don't do
that. Look at periods when you did really well, work out why and let that inform your actions, it worked, it will work
again. if you are doing really good, then take a sharp turn for the worse, figure out what caused it and stop doing that.
You don't need to reinvent the wheel everytime- with me I know that doing Art fairs is successful, so I do as many as I
can. That type of thing.
9. Finish what you start. If you do not complete an action you start you can leave a lot of your attention on what you did
not complete. That can tie things up. Incomplete actions tend to build up and form mountains. These backlogs destroy
the possibility of future production. When you see your production going into apathy know you have gone the route of
'not done's' and 'half dones' and handle them.
10. Be true to you self. Work out honestly and earnestly your goals as an artist (these can be as wild and high as you
like). Then work out realistically how you are going to achieve them. Enthuse yourself about them. Don't let anything or
anyone get in your way or discourage you or tell you you can't have what you aim for.
Do well!
Fraser Kee Scott
Director
www.agallery.co.uk.
| CARLWATTSARTIST.COM "Top Ten Tips to Sell Your Art!!!!!" By Fraser Kee Scott |
Page 11/13/08 modified 3/14/09, 4/1
12/31/08
Carl Watts, Nutrition Response Testing Certified, WFG Associate,
Nutritionist, Artist, Designer, Problem Solver, Author, Publisher, Philosopher
PO Box 285
Tujunga, CA 91042
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for all,poetry for anyone,Extraordinary Poetry from Ordinary People,poetry
For people from all walks of life
Carl Watts, Nutrition Response Testing Certified, WFG Associate,
Nutritionist, Artist, Designer, Problem Solver, Author, Publisher, Philosopher
PO Box 285
Tujunga, CA 91042
personalized poems,personalized poetry,business poems,business
poetry,poetry for industry,poems for your business,poems for your
industry,help,problem
solver,cause,Poems,Poetry,Writing,Stories,Art,response,testing,health,free
dom,total,,designer,promoter,author,consultant,author,writer,have a poem
written for you,I'll write you a poem,poems for gifts,give a poem to
another,a poem for your wife,a poem for your husband,a poem for a
lover,a poem for your mom,a poem for your dad,father,mother,child,poetry
for all,poetry for anyone,Extraordinary Poetry from Ordinary People,poetry
For people from all walks of life
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