12/16/08
Subject: Ron Kule's SALES TIP #1






When you're in the middle of selling someone something...have you ever had a phone ring or another
distraction take your prospect away from you temporarily?   

Here's what I have done that works really well:  wait until their attention is back on you and then ask, "Was that
good news or bad?"  Wait for the answer and then acknowledge it and them.  Then continue selling.

If you skip this step you will be selling now over lost attention and lost control (of the comm cycle).  When a
salesperson has neither attention and control of their prospect in the sales cycle, a sale cannot be made.

Ron Kule,  
Sales Trainer and Author of
"Sell Easier, Sell Better, Sell Anything...Artfully"TM
www.sos4sales.com
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